Introducing the Nedbank Water Stewardship Programme.

Water - South Africa's most endangered resource. The World Wildlife Fund (WWF) estimates that 98% of this country's fresh water supplies are already spoken for, and that our insatiable demand will outstrip supply by 2025. The impact on South Africa will be nothing short of devastating, which illuminates the dire need for highly creative and visionary leadership.

Nedbank's Water Stewardship Programme is a bold effort in the right direction - a wholehearted dedication to water, be it scarcity, quality or access. Although, the programme is simply an element of the group's overall focus on water sustainability concerns, ranging from the 20-year old WWF Nedbank Green Trust (which has, to date, ploughed more than R100million into over 170 major conservation projects) to the Hippo Water Roller Project (bringing clean drinking water to many thousands of rural South Africans, funded by the Nedbank Foundation).

Nedbank's latest stride was an investment of R9 million into the WWF's Water Balance Programme, firstly toencourage business and industry to take ownership of the challenge by going beyond limiting their water usage, and secondly to invest into the rejuvenation of critical water ecosystems.

As Africa's first carbon neutral financial organisation, Nedbank positions water as a primary element of its climate change response strategy because the future of this country depends on it. After all is said and done, water is the basis of economy, society and ultimately, life.

It's no longer a question of time running out, so play your part today by opening a Nedbank Green Affinity account, whether it be a credit card, savings, current, or investment account or opting for one of our insurance products. When you use your account or product, Nedbank donates money to the award-winning WWF Nedbank Green Trust - at no cost to you.