Nedbank is renowned for its innovative banking concepts and products. As an initiator and founder member of The Sports Trust in 1994, the bank broke ground in bringing together the public and private sectors to create a unique trust. Funded partially by Nedbank and its clients, it was hailed as a mutual benefit marketing success story. Nedbank clients are encouraged to support The Sports Trust through associated Nedbank Sport Affinity current accounts, savings accounts and credit cards, which allows Nedbank to donate money on its clients’ behalf to the trust, at no cost to the client. In this way, over R18 million has been raised to date.

All monies raised through Nedbank Sport Affinity are channelled to The Sports Trust, an independent charitable trust dedicated to community upliftment and the provision of sports equipment and facilities in disadvantaged and outlying areas. The use of Nedbank Sport Affinity chequebooks, credit cards and savings accounts generates ongoing revenue for the trust.