The Nedbank Golf Challenge has a long and illustrious history of providing a stage for the world's best golfers to enthral the South African golf-loving public. The tournament has grown in stature over three decades, and what began as just an exhibition of golf soon grew into a fully-fledged tournament, complete with official world ranking points.
The tournament has unquestionably become the greatest showcase of golf on the African continent.
The challenge takes place during the first week of December, a time of the year when both the PGA Tour's FedEx Cup and the European Tour's Race to Dubai have been concluded. The marquee names in professional golf consider the Nedbank Golf Challenge to be a year-end highlight.
The live television broadcast goes out to about 200 countries, raising Nedbank's profile while at the same time marketing South Africa as a tourist destination and drawing attention to Sun City.
The Nedbank Golf Challenge has the distinction of having hosted every golfer ever to hold the position of world number one since the official ranking system came into effect. This is a fitting tribute to one of South Africa's greatest resorts and golf courses and reaffirms the tournament's status as Africa's Major.
The founding trustees of The Sports Trust, Nedbank and Sun International, host the annual Sports Trust Challenge on the day after the final round of the Nedbank Golf Challenge. Corporates pay to enter a fourball, which is played on the Gary Player course in the same layout as the last round of the Nedbank Golf Challenge. Over R1 million is raised for The Sports Trust each year to assist in supporting sport development in South Africa.
The Sunshine Tour is a men's professional golf tour based in southern Africa. The tour is one of the six leading men's tours that make up the International Federation of PGA Tours, which includes the PGA Tour, the European PGA Tour, the Japan Golf Tour, the PGA Tour of Australasia and the Asian Tour.
Nedbank is the official bank and financial services provider and a partner to the Sunshine Tour and provides banking and financial services to the Sunshine Tour and its members.
The Nedbank South African Charity Golf Day, held in London, is the largest golf tournament of its kind in Europe, raising funds to help the vulnerable attain lasting breakthroughs in their care, housing, medical, education, social and related activities in South Africa.
The event has raised more than £900 000 for deserving South African charities since 1998.