Nedbank has earned the reputation of being a leader in SA sponsorship marketing, based on innovative partnerships and the recognition for a strong social dimension to sponsorship. This unique ability was recognised as far back as 2001 when Nedbank was awarded the Grand Raptor award from the Association of Marketers, for the iconic Nedbank Golf Challenge.
The underlying philosophy is alignment with Nedbank's sponsorship and Brand strategies, the ability to meet business objectives, opportunities for networking and hospitality, resource priority, community involvement and broad based appeal.
The variety and scale of Nedbank’s sponsorship properties not only ensures that there is something to appeal to all tastes and preferences but also ensures that the Nedbank brand is experienced across the length and breadth of South Africa. The most prominent categories which Nedbank sponsors are; golf, soccer, road running, sport for people with disabilities and various strategic sponsorships.
Each sporting code was chosen due to its conformance to the bank’s sponsorship policy and guidelines. Nedbank does not consider or participate in sponsorships involving:
religious groups, political parties and related activities;
blood sports or gambling (boxing, horseracing, etc);
environmentally unfriendly activities;
activities or events engaging direct competitor activity or other high-profile sponsors;
groups, teams, clubs and individuals (including staff);
provincial or regional bodies or activities;
once-off unsustainable activities or events;
events or activities that are exclusionary on the basis of race, religion, gender or disability; and