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Overview

Nedbank has earned the reputation of being a leader in South African sponsorship marketing, based on its innovative partnerships and its ability to bring a strong social dimension to sponsorship. This recognition dates back to 2001, when Nedbank received the Grand Raptor Award from the Association of Marketers for the iconic Nedbank Golf Challenge.

Recent accolades include the 2014 Discovery Sport Industry Awards for best use of digital communications in a sports marketing campaign’ for the Ke Yona Team search and best live sporting experience for the Nedbank Green Mile and spectator spot at the Comrades Marathon.

Our underlying sponsorship philosophy is aligned with Nedbank's sponsorship and brand strategies, the ability to meet business objectives, opportunities for networking and hospitality, resource priority, community involvement and broad-based appeal.

The variety and scale of Nedbank's sponsorship properties not only ensure that there is something to appeal to all tastes and preferences but also that the Nedbank brand is experienced across the length and breadth of South Africa. The most prominent categories that Nedbank sponsors are: golf, soccer, running, cycling and sport for people with disabilities. We also have various strategic sponsorships.

Each property was chosen for its compliance with the bank's sponsorship policy and guidelines. Nedbank does not consider or participate in sponsorships involving:

  • religious groups, political parties and related activities;
  • combat sport or gambling;
  • environmentally unfriendly activities;
  • activities or events engaging direct competitor activity or other high-profile sponsors;
  • groups, teams, clubs and individuals (including staff);
  • provincial or regional bodies or activities;
  • once-off unsustainable activities or events;
  • events or activities that are exclusionary on the basis of race, religion, gender or disability; and
  • international events or activities.
Sponsorship policy document. Click here
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