Nedbank Overview

Sponsorship Strategy, Objectives and Selection:
In broad terms, sponsorship strategies comprise:

To ensure focus, Nedbank has primarily selected various generic and some more specific properties in which to invest with the belief that the selected sponsorships will support the business objectives.

Nedbank will only consider events, activities or organisations where the association created will positively influence the consumer’s perception of Nedbank, enhance the Nedbank brand and compliment overall Nedbank business strategy.

Appeals to the bulk of the Nedbank target market.

Provide platforms for corporate hospitality and networking.

Is where a clear and defined fit exists between the sponsored party or activity and a present or future internal business objective.

Using the mentioned criteria on the left, Nedbank has therefore selected components from desirable sponsorship properties from various portfolios that have the potential to support the Nedbank brand and assist in achieving business objectives:

Conversely,
Nedbank will not generally consider or participate in sponsorships pertaining to:

	Religious Groups / Political parties and related activities.
	Blood sports / Gambling (horse racing etc). / Environmentally unfriendly related activities.
	Activities or events engaging direct competitor activity.
	Groups, teams, clubs and *individuals. Unless initiated by Nedbank.
	Regional / Provincial bodies or activities.
	Once off unsustainable activities or events.
	Events or activities that are exclusionary on the basis of race, religion, colour, gender or disability.
	International participation.


The Sports Trust Golf Challenge	The Nedbank Affinity Cup (A Sunshine Tour Event):

Strategic Support	Nedbank Golf Challenge

The Nedbank Cup	Comrades Marathon

South African Paralympic Team (since 1992)	Cape Winemakers Guild

Businesswomen’s Association	Nedbank National Champs for Physically Disabled

The Nedbank SA Disabled Golf Open

* Whilst Nedbank does not entertain the sponsorship of individuals (as outlined in the main policy) Nedbank reserves the right to appoint “Brand Ambassadors” to add value to sponsorship properties where Nedbank has entered into formal contracts in accordance with the sponsorship policy.