Nedbank is renowned for its innovative banking concepts and products. In 1990, together with WWF-SA, the conservation organisation, the bank founded The Green Trust, which aims to protect the unique biological diversity of Southern Africa and to counter the adverse effects of unsustainable development. Funded solely by Nedbank and its clients, it was hailed internationally as a mutual benefit marketing success story. Nedbank clients are encouraged to support The Green Trust through associated Nedbank Green Affinity banking products, which allows Nedbank to donate money on its clients’ behalf to the designated trust, at no cost to the client. In this way, more than R90 million has been raised to date, for more than 150 major conservation projects.

Nedbank Green Affinity seeks to promote a broader social consciousness. It offers Nedbank Green Affinity clients the opportunity to participate in the conservation of our environment and the upliftment of local communities, at no cost to the client.